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Aron Govil: 5 steps to increase your customer retention rate

In the fast-paced world of business, where one wrong step can lead to a company’s collapse, customer retention is an important but often forgotten factor. Here are some simple steps any organization can follow to improve its customer retention rates by Aron Govil.

Step 1: Build Trust

Customers only want to work with a company that they trust and a good way to build this trust is by providing prompt and friendly service. It is also essential for companies to be completely transparent in how they conduct themselves online and offline because this builds confidence in customers’ minds. Keep both your employees and clients informed about what’s going on in the company so that the right image of the product/service you offer gets conveyed. The more open you are, the more people will trust you.

Step 2: Address Problems

A company can no longer have a “take it or leave it” attitude, especially in the current business environment where customers are more aware than ever before. If you find out that there is some problem with your product/service, make sure you address them on time and keep your customers updated about what is happening behind the scenes. This will not only prevent people from leaving but also encourage them to share their experience online which can help attract potential clients to choose your brand over others within the same category (which again adds to improved customer loyalty).

Step 3: Customer Satisfaction

It’s difficult for any company to retain its existing customers. If they aren’t satisfied with the service/product offered by it says Aron Govil. That’s why it’s very important for companies to offer products and services. That meets the needs of their customers as closely as possible. Don’t just concentrate on selling your product/service. Pay equal attention toward offering quality and value for money so that customers don’t feel short-changed.

Step 4: Customer Recognition

When you retain a customer, ensure that you send them little surprises from time to time. This could be anything from an exclusive discount coupon. Or a certificate of appreciation after they have bought something. But the most important part is not to keep these exclusive “gifts” hidden from other potential clients. Because it will only end up upsetting them even more.

Step 5: Know Your Customers 

The final step is for companies to understand their customers. So that they can better plan and execute product/service development for them explains Aron Govil. This will not only improve the quality of the product/service you offer. But also help you in identifying potential clients who could add a lot of value to your company in the coming days.

Here are some FAQs recently asked by our readers.

I am thinking about turning my old phone into cash; is there any good website that I could sell it through?

Selling cell phones is no longer difficult with the modern technology that has made communication much easier than before. You still have websites like eBay but since they take a hefty commission from every sale, it would be better. If you tried other smaller sites which focus on giving their customers an opportunity to sell their goods at low costs. While still making profits.

How do I create good content for my website so it attracts more visitors?

Good content should always be informative and full of advice that your prospective clients can benefit from. It’s also important to provide as much content as you possibly can on different issues. So that people come back again and again for more information.

What is the best way to improve customer retention?

Customer service plays a major role in improving customer satisfaction levels with a company’s product/service. Companies should hire dedicated employees who will be responsible for resolving any issues related to their products/services efficiently and effectively. Which will make customers feel valued by the brand they have chosen over others within its category.

How do I know if my website has been hacked?

In most cases, websites are hacked either due to vulnerabilities present in them. Through weaknesses found in an outdated system that could have been used to hack them. The only way to find out if a website has been hacked. Is by looking at the number of visitors it gets from different IP addresses if a hacker manages to get access. He/She could easily generate fake traffic which should raise an alarm within the company.

I am thinking about buying a new mobile phone but can’t decide whether or not I should buy it for personal use or ask my company to reimburse me; what do you think?

Companies have become increasingly generous. When it comes to employees being able to take home whatever they want that’s related to their job. This means that while there is no harm in asking your employer for reimbursement. Depending on their policy regarding such matters, you might end up staying unemployed for quite some time.


Customer retention is an important factor that many businesses have started taking very seriously. Because it has a direct impact on their financial health explains Aron Govil. These 5 simple steps mentioned above will not only help companies improve their customer retention rates. But also increase business growth over a period of time.

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