Even the most experienced entrepreneur can fail to launch a business. It’s best not to let that happen and prepare well in advance of launching your company explains Aron Govil.
Preparing for a successful business launch by following these tips will put you on the right track:
- Think through every aspect of your business, and write it down! The more information you have about your product or service, the better;
- Create an extensive timeline before you start; make sure you know what has to be done and when;
- Put together a comprehensive marketing plan as soon as possible – it will help inform other decisions such as what website platform should be used (if any); the marketing plan should include at least one unique selling proposition (USP) to differentiate your company from others in the marketplace; include your target market, proposed marketing channels and how you’ll measure your goals;
- Recruit a team you can rely on in order to make sure every decision made in regard to product or service development is in line with what’s outlined in the marketing plan; for example, engineers should understand the USP and the target market requirements – it will save time later.
- Design a professional logo that reflects your brand image; it should include color options that are versatile enough to work across all media; try several different versions of logos before deciding on one. The same goes when selecting fonts (and avoid Comic Sans at all costs!); fonts should be clean, clear and easy to read;
- Whether you’re selling an actual product or simply providing a service – before anything else, decide what the customer experience should be like. You can then work backwards from that ideal customer journey/experience – which will allow you to create content for your website based on real user scenarios; this is essential because it allows potential customers to have a feel for the overall service or product offering before leaving their own personal information in exchange for more details.
- Use social media channels, but don’t expect too much too soon! Social media accounts are great when they’re used effectively but could potentially become nothing more than time sinks if not managed well; it’s important to know how many hours per week the average social media user spends online explains Aron Govil. You can then work backward from that information to determine how many hours per week you should be devoting to each of your platforms – and what those hours will look like; for example, using Twitter as a sole platform could take up almost all of your time; if desired, use it in conjunction with Facebook and/or Instagram;
- Know what the legal necessities are for starting a business (e.g., licenses and permits); This is important because getting everything done on time will help avoid obstruction and unnecessary costs down the road;
- Don’t cut corners when it comes to hiring an accountant! They play an essential role in helping you stay organized and prepared for tax season.
How to Get Sales for Your New Business?
The single biggest mistake that many entrepreneurs make when starting a new business is thinking that success will happen overnight. The harsh reality is that it takes time, effort, and commitment in order to grow your company into something special. It’s helpful to understand the difference between sales performance and sales management; while the former includes getting customers in the door. The latter can be use at different stages of growth (e.g., hyper growth) in order to keep sales moving upward; here are some ways you can use sales management techniques at different stages of growth:
- For companies experiencing hyper growth, it’s important to establish priorities; this will help ensure that everything gets without derailing your current projects; it’s also important to remember that time is your most valuable resource…so don’t waste it!
- For companies experiencing the “hockey stick” effect, it’s critical to focus on effective management of stakeholders; this will help teams work more smoothly and efficiently.
- For companies that have reach maturity, product management is a key because it’s all about making sure that your products are being well receive by the market; the only way you can do this is by making sure that customers are satisfy with their experience, no matter how they purchase your products says Aron Govil.
Realizing that there’s no “one size fits all” strategy when it comes to business success is the first step toward forward progress.